Surrey Technology Consulting - Search Engine Optimization SEO, Web Design,CMS Web Design,E commerce Web Design in Sri Lanka

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Who need SEO?

If your web site is targeted towards business or commerce with regards to intended search or conversion should posses search engine optimization elements. The ultimate goal of a website is to attract internet users who has the potential of converting thier visit to atransaction on your site. According to avialable stats  from providers, majority ofyour users reach you usin search engines.Those who need  Seo are people who wishes to see prospective users searching a  site. Depending on SEO elements, your site may or may not need SEO. In many cases we have seen those who need SEO are,people those who didnt analyse the onlne market audience before thier web nd search engine presence,

If your company is considering building a new website or updating an existing one, then search engine optimization is the keyfor your success and  should be one of the top priorities in implementing this.

Client experience from our case studies.

"We used amazing technology and built a very interactive ,eye catching web site with high user experience in mind.We used flash , ajax which is all kool"

"We were tired of the pages we had and recently moved to a CMS portal"

"My site is built clean and nice, has loads of content, but I an not ranked well for most of the keywords"

"My site has some nice image, but it slows down loading time"

"If you spend a significant amount of money to develop the "Look and Feel" of your website but users can find you, then all of your "development" money has gone to waste."

Keep in mind that SEO can be geared for large competitive industries as well as small "niche" markets. Also, SEO campaigns have a much higher return on investment than other traditional internet marketing techniques.

Do You Need Search Engine Optimization?

Search Engine Optimization Defined

Search engine optimization is simply is a process of making your website or blog more accessible to both search engines.Once a site is accessible to search engines , search engines will reward the site using thier complex search algorithms. What this means i s that your content is much visible in search results and thus more search engine users see you on thier browser based searches; in other words, you're making it easier for them to find you.

GoogleScore = (Keyword Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1)  + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)

Keyword Usage Factors:

* Keyword in title tag
* Keyword in header tags
* Keyword in document text
* Keyword in internal links pointing to the page
* Keyword in domain and/or URL

Domain Strength

* Registration history
* Domain age
* Strength of links pointing to the domain
* Topical neighborhood of domain based on inlinks & outlinks
* Historical use & links pattern to domain

Inbound Link Score

* Age of links
* Quality of domains sending links
* Quality of pages sending links
* Anchor text of links
* Link quantity/weight metric (Pagerank or a variation)
* Subject matter of linking pages/sites

User Data

* Historical CTR to page in SERPs
* Time users spend on page
* Search requests for URL/domain
* Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score

* Potentially given by hand for popular queries/pages
* Provided by Google raters
* Machine-algos for rating text quality/readability/etc

Do you really need to SEO optimize your site?

You have the option of not making your site accessible to search engines and directories.But do you really want to hide from the search engines like Google,Yahoo and MSN. So whats the point of having a web site in first instance. If you want your site to be seen by Search engines and search engine users, then you must Search Engine optimize it for search; and basically, that means you must make it visible to search engines. Web sites are there for a ethical or business reason. In today's competitive e-commerce world, if your web site is not not optimized for search and for targeted market, mostl likely you don't have much of a chance of being found by potential customers; and that goes for non-business sites as well.

In summery There's really no excuse for not doing search engine optimization (SEO) for any web site. After all the site is intended to be visited by web users or potential customers. Search Engine Optimisation just is the process that helps this happen. You can monitor the traffic flow comming in to your site using analytical tools.Among all the most famous one "Google Analytics" , an analytic tools from the Search engine Google

 

Surrey Technology Consulting

No.51,
Downs Road,
Sutton,Surrey
United Kingdom

Telephone  : + 44 (0) 208 133 9795
Hot Line   : + 44 (0) 770 218 2254
Contact    :info@seo-webdesignuk.com

Development Centre Sri Lanka

Surrey Technology Consulting,
259/5, Koggalakade Junction,
Wakwella Road,
Galle - Sri Lanka.

Telephone  : + 94 (0) 91 22 48 575
Hot Line   : + 94 (0) 77 82 45 823
Contact    : info@seo-webdesign.lk

SEO-WebDesignLK - Blog

Agile Solutions with SEO - Web Design Srilanka

Agile Web Development in Sri Lanka. We like to keep things simple and value added to our clients. At times we loose our profitability just to add the value, that our clients get the best of the service. We use agile principals in our methodologies, with plenty of communication and faith on teams. Beware clients are part of our team, get ready to dive deep.